Privacy Policy

Last Updated: April 27, 2010

As used herein, “MyMaxScore” refers to the website, service, and network located at www.mymaxscore.com, its subdomains, mobile version(s), and any associated applications that are owned and/or operated by Sourcebooks, Inc. and its affiliates and partners (collectively, “us,” “we,” “our,” or “the Company”). By using MyMaxScore, you indicate your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you are not permitted to access MyMaxScore and you should not do so. In order to access and use the MyMaxScore website, products, and services, you must agree to the Terms and Conditions of Use.

Effectiveness of the Privacy Policy

We reserve the right to change or otherwise update this Privacy Policy at any time. Such changes or updates are effective immediately after we give notice of the change or update, which we may do by revising the “Last Updated” date of this Privacy Policy or by otherwise posting on MyMaxScore, or by email or conventional mail, and/or by any other means which provides reasonable notice. Your use of MyMaxScore after such notice is posted confirms that you accept these changes or updates.  If you are concerned about how your information is used, you should periodically review this Privacy Policy.

We understand and respect your desire for privacy. To that end, we would like you to know how we use the information you provide to us.

User-Provided Personal Information

We (both directly and through third parties) collect personally identifying information when you register for MyMaxScore, enter contests/sweepstakes, or participate in other interactive online activities (e.g., blogs, surveys, etc.) throughout MyMaxScore (such as your name, street address, telephone number, email address, graduation year, test scores, and other related demographic information).  We also collect non-personally-identifiable information (such as your IP address or domain, or information about your use of MyMaxScore) both directly and through third parties, including through the use of Web beacons, for purposes of site administration, to improve and customize user experiences, and to compile aggregate information about usage of MyMaxScore.

You may be asked for your credit card information if you buy a product or service from MyMaxScore. Your credit card information, along with the personal identifying information you submit, is transferred to and used by third-party financial institutions to verify the credit card numbers and to authorize the processing of the transaction. Be sure to review all privacy policies published by our third-party providers and contact them directly if you have questions as they may have privacy terms that differ from our Privacy Policy.

Security

We have implemented appropriate safeguards to help prevent unauthorized access, maintain data security, and to make proper use of the information that we collect. However, no transmission of data over the Internet is guaranteed to be completely secure. Thus, while we strive to protect your personal information, we cannot absolutely guarantee the security of any information you provide to us.

Minor Privacy

The Children’s Online Privacy Protection Act (COPPA) requires us to have a parent or guardian’s permission before we can collect information from anyone under the age of 13. We will need parent or guardian consent before we can allow anyone under the age of 13 to purchase a product, create an account, or use any of our services.

Communications – Opt-in and Opt-out Choice

We may send you email notices about test preparation, new course materials, MyMaxScore updates, or other products and services we think might interest you. To unsubscribe from any communications from us, follow the “unsubscribe” link at the bottom of the communication. You can also unsubscribe from promotional and marketing emails that you receive from MyMaxScore’s partners by following the “unsubscribe” link at the bottom of emails from such partners.

Public Forums

Whenever you voluntarily disclose personal information online in forums or similar posting areas, the information can be reviewed and collected by anyone. Therefore, do not post any information that you do not want to be made available to the general public. We are not responsible for unsolicited communications that arise from your postings on MyMaxScore.

Third-Party Advertising

We may use third-party advertising companies and advertising networks to serve ads to you on our behalf when you visit MyMaxScore. These companies may use information (not including your name, address, email address, or telephone number) about your visits to MyMaxScore and other websites in order to provide advertisements about goods and services of interest to you.

Use of IP Addresses

An IP address is a number that is automatically assigned to your computer by your Internet service provider whenever you log on to the Web. Web servers automatically identify your computer by its IP address, so when a user requests pages from MyMaxScore, our servers log the user’s IP address. The IP addresses of our users are collected only for the purposes of system administration and to report aggregate information to our advertisers, our corporate affiliates or consultants, or with third parties that perform a particular service on our behalf. We do not combine IP addresses with any personally identifying information, nor do we compile any session activity reports by IP address.

Use of Cookies

In cyberspace, cookies are pieces of information that a website transfers to an individual’s hard drive for record-keeping purposes.

Cookies make Web surfing easier for you by saving your passwords, purchases, and preferences while you're online. The use of cookies is an industry standard. You'll find them at most major websites.

We may use cookies, among other purposes, to help us see which areas are popular and which are not, to alert users to new areas that we think might be of interest to them when they return to MyMaxScore, and to record past activity to provide better service when users return to MyMaxScore. This helps us to target ads based on user interests and also improve and update MyMaxScore based on such data as total number of users and pages viewed. This information is most easily tracked with cookies.

A cookie allows us to store the personal preferences that you set during each visit to MyMaxScore, which in turn allows us to speed up your future activities at MyMaxScore. Similarly, any third parties that may offer goods or services on MyMaxScore usually use cookies to track which products or services you've chosen to purchase while shopping. Letting cookies do the record keeping saves you the trouble of entering information over and over again. If you have registered to access the subscriber-only portion of MyMaxScore, an identifying cookie will be placed on your computer. During future visits to MyMaxScore, we will only read and retrieve information that we set in a cookie during an earlier visit to MyMaxScore. You may occasionally get cookies from our advertisers on MyMaxScore as well. MyMaxScore does not control these cookies, and they are not subject to our Privacy Policy. Advertisers do not have access to MyMaxScore cookies.
The use of advertising cookies sent by third-party servers is standard in the Internet industry.

Most browsers are initially set to accept cookies. If you'd prefer, you can set yours to refuse most cookies or to alert you when most cookies are being sent. However, it is possible that some parts of MyMaxScore, such as the shopping and contest/sweepstakes areas, will not function properly if you do so.

Contact Us

If you have any questions or concerns about our Privacy Policy or its implementation, you may contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it with subject line “Privacy Policy” or Sourcebooks, Inc., ATTN: MyMaxScore, 1935 Brookdale Road, Ste 139, Naperville, IL 60563.